...from my family doing meetings night after night, posting on Facebook 3-4 times a day, talking to my friends over and over again, blogging, cold calling, trying to talk to everyone within arms reach about my opportunity and products, enduring all kinds of rejection, being ignored and consequently having slow growth in my business... it hit me...
If my income is generated by enrolling new members, developing leaders and helping my team grow why am I'm spending the majority of my time looking for prospects and doing all this attraction (hope) marketing crap like posting on Facebook and blogging?
Why am I chasing people and trying to convince them to join me?
The sad part is a lot of this stuff was working for me but so many people on my team were struggling to duplicate me and my success so I was quickly getting burnt out. I was on the brink of complete exhaustion.
I kept thinking... there has to be a better way!
From that point I started studying the all time greats, the legends of network marketing and online marketing.
I hacked into their minds, their businesses, their processes and their systems.
That's when I made a few revolutionary discoveries:
Some top income earners do/did things differently to get to where they are than what they teach their team! I had heard this before but I thought it was a marketing ploy. However, when the #1 income earner of another company confided in me and told me in person that he did one thing and taught his team to do something else... I had first hand proof it was true and I learned why.
I learned about the foundational systems required to get consistent duplication deep into my team and how to implement them.
I realized I didn't need to sell harder, work longer hours... I needed to market smarter and implement systems.
When you market smarter you can have the perfect prospects to come to you and proactively ask to join you!
With your perfect prospects chasing you... you can focus on the income producing activities like enrolling people, developing new leaders and building your team.
All you really need is a few finely tuned systems with simple, boring processes that the masses can use to duplicate.
Everything you do has to duplicate!
The key to success is duplication.
Systems duplicate. People and personalities do not duplicate! This was a big "Ah-Ha" for me!
In order to do this you need to learn and implement the Foundational Systems, (notice I didn't say "system" because you need more than one) and then you need to teach the simple, boring processes your team. They'll thank you for it!
Imagine personally enrolling 10-20 new people every single week... people that come to you asking for you to help them.
Imagine once your new people join you have a rock solid method to virtually guarantee duplication, personal growth and leadership development to create a massive downline and explode your business.
How does this happen?
Outside of having the right systems and processes in place you have to focus on solving your perfect prospects problems.
Think about it like this... has your doctor ever called you asking if you need help fighting a cold or flu bug?
A doctor doesn't find you, you find them when you need them. And when you do you are willing to pay good money for their opinion and their services to solve your problem.
When you make these shifts your business can have exponential growth in only a few month's time!
You simply need to market smarter by learning and implementing a few systems backed by simple, boring processes.